The reasons for wanting to loose a few pounds are as varied as the people seeing a
need to shed a bit of extra weight. Likewise with people looking to replace fab with a taught and toned look. Today scientific methods such as CoolSculpting® offered by the professionals at Glam RN ensure that toning techniques are safe as well as relatively painless. This hasn’t always been the case. Looking back on past trends is a bit humorous and just a little horrifying.
As an example, can you believe that cigarettes were once touted for their health benefits including sculpting assistance? In the post WWI years growth in automobile ownership, the popularity of movies, and the advent of the radio programming dramatically transformed American culture. Women gained the right to vote, the length of the skirt grew shorter, and in the era of the “Flapper” women openly and publicly flirted with men. Smoking, however, remained a dirty habit reserved for men who frequented pool halls.
And then Lucky Strike launched an innovative and ground breaking marketing campaign. Advertisement portrayed confident, carefree women with a cigarette in hand in suave locations. Slogans such as “Reach For A Lucky Rather Than A Sweet” targeted a new demographic, and sales soared.
Dr. John Harvey Kellogg was quite brilliant. He was also an innovative pioneer in nutritional studies. He also had some rather unusual ideas about the best ways to tone the body, shed a few pounds, and maintain health into old age. His legacy lives on today with the Kellogg line of cereals. A few of his ideas, products, and inventions have, fortunately, faded into obscurity and been forgotten.
As an example, he invented a machine to control weight fluctuation and maintain healthy digestion. The concept was based on a belief that healthy gut bacteria, a clean intestine, regularly flushed stomach accomplished through fasting and liquid diet were essential to optimum health, and the machine used a mixture of raw yogurt and purified water. Dr. Kellogg was not alone in his beliefs about nutrition, weight control, and toning during the late 19th and early 20th century.
In the 1920’s, two popular fads devolved into major fraud cases. La-Mar reducing soap, and its primary competitor La Parle Obesity soap, touted that the soaps had been chemically enhanced to reduce flab without affecting other areas of the body, and reduced fat without diet or exercise. Advertisement proclaimed that the soaps would “wash away fat and years of age” with results that were “quick and amazing!” An advertisement for La Parle soaps claimed that “Fat is Folly!”
Fast forward to the age of science based procedures and products. Coolsculpting has been in the news over the last few years for it’s popularity and innovative way to contour your body by freezing unwanted fat away with no surgery and little to no downtime. It’s amazing how the research really unfolded. At Harvard University many years ago Doctors Dieter Manstein and R. Rox Anderson observed children that ate popcicles were getting dimples in their cheeks. This process was a result of the fat cells that were freezing in the small pockets around their cheeks. This was the insight into a process called cryolipolysis which is the proven science in which Coolsculpting procedure is based. Check out the over 100 peer reviewed articles here.
Body sculpting, and toning are more than mere fads. They are important to both metal and physical health. Now, however, with services offered like Coolsculpting by Glam RN, they can be achieved and maintained without undue risk or long term adverse affects. In retrospect these, not the 1920’s, are the best of times. The CoolSculpting procedure safely delivers precisely controlled cooling to gently and effectively target the fat cells underneath the skin. Treated fat cells are crystalized (frozen), then die. Over time, your body naturally processes the fat and eliminates these dead cells, leaving a more sculpted you.
Written by Jim Hinckley of Jim Hinckley’s America